Outline at NoHo emerged as a standout development of 27 new single-family homes. Through a full-service real estate marketing approach, from brand conception to close, we successfully sold out all three release phases within weeks — 1 year before the development finished construction. This strategy brought in over 2,000 leads and more than 300 getting pre-approved from our preferred lender, directly fueling the sales velocity to this project and the company’s other branded developments.